Rare Reflections: Unbranded Incyte:
video • virtual gallery • book of illustrations

Our client wanted to feature stories of people living with Myeloproliferative Neoplasms (MPNs). We wanted to add a twist. We teamed up with J.G. Jones, a comic-book artist and MPN patient, to tell patient stories through an empathetic artist’s eye. The award-winning, illustration-based campaign, includes videos, a virtual online gallery and a book highlighting these stories and Jones’s original artwork.

AVA Digital Awards, 2021
PLATINUM – Jim’s MPN Story – Documentary video
PLATINUM – Rare Reflections: MPNs Unmasked campaign – Integrated marketing campaign
GOLD – Rare Reflections: MPNs Unmasked Virtual Gallery – Web-based production / Microsite

Aster Awards, 2021
GOLD – Jim’s MPN Story – Special Video Production – Single
GOLD – Rare Reflections: MPNs Unmasked Virtual Gallery – Virtual Tours