With Love, Me: Unbranded Merck:
videos • website • social • event

The goal of the With Love, Me campaign was simple: to help those with cancer and their caregivers by sharing the experiences of those who had already lived it. So, we asked, “what advice would you give yourself the day cancer entered your life?”

Our initial unbranded campaign grew and grew, leading to additional phases and channels, events hosted by Katie Couric and 31 industry awards.

Shorty Social Good Awards, Nov. 2020
WINNER – With Love, Me – Healthcare & Pharma

Hermes Creative Awards, May 2020
PLATINUM – Merck, With Love, Me – Medical/Health Video
PLATINUM – Merck, With Love, Me – Video for Web
PLATINUM – Merck, With Love, Me – Video Creativity/Editing

Communicator Awards, May 2020
Award of Excellence – Merck, With Love, Me, Education for Online Video
Award of Distinction – Merck, With Love, Me, Live Events for Online Video
Award of Distinction – Merck, With Love, Me, Business to Consumer for Integrated Campaign Award of Excellence – Merck, With Love, Me, Education for Online Video

Healthcare Advertising Awards, May 2020
Merit – Merck Oncology, With Love, Me, Integrated Marketing Campaign 

Aster Awards, June 2020
Gold – Merck Oncology, With Love, Me, Social Media Campaign

Digital Health Awards, June 2020
Gold – Merck, With Love, Me – Digital Health Media/Video/Consumers
Silver - Merck, With Love, Me – Web-based Digital Health Microsite/Consumers
Silver – Merck, With Love, Me – Connected Digital Health/Consumers
Merit – Merck, With Love, Me – Digital Health Social Media Twitter/Consumers
Merit – Merck, With Love, Me – Digital Health Social Media

MM+M Awards, Oct. 2020
SILVER - Merck and W2O With Love, Me – Disease Education Campaign

W3 Awards, Oct. 2020 (SILVER for the following):
• Merck/Storytelling and Standing Up To Cancer: Katie Couric, Award-Winning Journalist and Cancer Advocate - Podcast Features-Best Individual Episode for Podcasts
• Merck/Storytelling and Standing Up To Cancer: Katie Couric, Award-Winning Journalist and Cancer Advocate - General Series-Interview/Talk Show for Podcasts
• Merck/Storytelling and Standing Up To Cancer: Katie Couric, Award-Winning Journalist and Cancer Advocate - General Series-Health & Wellness for Podcasts
• Merck/With Love, Me – J.B. - General Video-Web Series - Individual Episode for Video
• Merck, With Love, Me – General Video-Web Series for Video
• Merck, With Love, Me – Compilation Video - General Video-Educational/Training for Video

Fierce Pharma Marketing Awards, Oct. 2020
Public Relations Campaign category – “With Love, Me”

The Rx Club, Nov. 2020 (Award of Excellence for both):
• “With Love, Me” Presented by Merck - 14V. Patient education
• “With Love, Me” Presented by Merck - 24V. Education

The Rx Club, Nov. 2019
Silver – Merck - With Love, Me – Launch campaigns
Award of Excellence – Merck - With Love, Me – Patient education

MarCom Awards, Nov. 2019
Platinum – Merck, With Love, Me – Social Media – Social Video
Platinum – Merck, With Love, Me – Web Video – Educational
Platinum – Merck, With Love, Me – Social Media – Social Content 

Digital Health Awards, Nov. 2019
GOLD - Merck, “With Love, Me” presented by Your Cancer Game Plan – Category: Video