Hill's Food, Shelter & Love:  digital • social • print • experiential • in-shelter

We created a multi-platform campaign to introduce Hill's pet-food donation program, starting with a new name and logo. We got the word out about Hill's, encouraged volunteering, and helped shelter dogs find their forever homes.

A new website provided program information, adoption success stories and opportunities for adoption/volunteering.

Consumer print, In-shelter poster for Volunteers and In-shelter poster for Adoption

Branding and information throughout local pet shelters

Co-sponsorship with PetCo.

A dedicated YouTube Channel allowed people to upload their own pet-adoption stories.

Sponsored Adoption Event at local shelter